Home is where everyone's day begins and ends. It's our comfort and our refuge, where we go to recharge and connect with family. It's the place where we invite our family and friends to celebrate life's great moments. It's why home is so important and why the aesthetics matter. Standard Pacific Homes' customers are experienced move-up buyers and they're discerning and smart about what they want.

In turn, Standard Pacific Homes is announcing its nationwide debut of all new home designs based on the design philosophy, The Artistry of Home^SM. These homes are innovative in how they address everyday needs with rooms large enough to connect with family while cooking dinner, seamless transitions from indoor to outdoor living spaces, flexible rooms that might be a bedroom for one family or a game room for another, storage areas large enough to handle a recent trip to Costco, and an organized and designated space to drop a purse or briefcase when you come home. The Artistry of Home^SM encompasses all of this, plus the beauty and construction quality that Standard Pacific Homes has built a reputation on since its beginning in 1965.

Videos should be :60. Online will be the intended channel of use, with TV being a possibility as well. See the creative brief for all the project details.

Deadline: January 23rd, 2012