Get ready for another yummy assignment with Poptent! Warn your taste buds, we're bringing you America's favorite ice cream; Breyers!

Breyers has been bringing families together since the first retail ice cream shop opened in 1882. The business was built on family values as William Breyer and his family worked together to make the business a success. Today this foundation still resonates as Breyers brings families together for a few meaningful minutes every day for a bowl of ice cream.

The main focus of this assignment is brand identity: Breyers brings family together. The target audience should begin with moms aged 25 to 54. (the bulls-eye is 45) with children age 6+. She is college educated and more likely to be employed full-time. She is the social glue of her family but struggles to create moments of emotional closeness in a time of disjointed schedules, work-life imbalance, and devices that draw us in, yet screen us off from each other. Breyer however, will help her to engage with her family even with a tough schedule.

Videos should be :30; 27 for your message and 03 for the end card. Breyers is looking for something heartfelt and playful with an element of surprise. The feel should be fresh and modern. Please concentrate on family togetherness and avoid the "all natural" slogan.

As always make sure to read the creative brief and assignment guidelines for all the details.

Deadline: February 14th, 2012